Blog
Ideas and advice from TAG members on building a creative business.
What’s in a Logo: the Fundamentals of Branding
By Nicole Schmidt
I recently received a marketing email from a large online legal technology company promoting their new Artificial Intelligence (AI) brand naming and logo creation service. As a branding and marketing professional, my knee-jerk reaction was a big ‘ol eye roll and head shake. Now don’t get me…
Make the Break: The Mental Discipline of Stepping Out On Your Own
By Erin Lynch
Many creative professionals flirt with the idea of becoming a freelancer or starting a studio. Yet, it takes a certain mindset to do it and be successful.
Building a Creative Business: Leads and Referrals
By Erin Lynch
Referrals are the lifeblood of a strong business. Building a thriving creative studio, agency, or freelance career means relying heavily on your professional network. If you don't have one, it’s a necessity that you start building one. Your professional network is the most essential way to…
